Marx model = because they have different ideas and goals.

War metaphors in business language: headhunters, captive market, make a killing. MBA students carry around copies of Clausewitz and Sun Tzu. The author makes the difference between Monopoly vs Perfect competition and explains how both this type of companies are trying to disguise themselves:Įxample disguise monopoly: Google has a monopoly on search but emphasizes the small share of global online advertising.Įxample disguise perfect competition: tries to find fake differentiators, “only British restaurant in Palo Alto”.ĭescription of American society obsession with competition.Īnalogy of War and Peace ever present in business. The lesson for entrepreneurs? If you want to create and capture value don’t build an undifferentiated commodity business Valuable company = Create value + Capture value.

What valuable company is nobody building? Remember the first “contrarian” question, Peter next favorite question is: All failed companies are the same: they failed to escape competition.

Paypal was founded in 1998 with the goal of creating a new internet currency to replace the $ and managed to raise funds in 2000 right before the dot.com crash.Ĭhapter 3: All happy companies are differentĪll happy companies are different: each one earns a monopoly by solving a unique problem. 1990 - economical migration of investments in USA “ from bricks to clicks”.Start-up = largest group of people you can convince of a plan to build a different future. He justify this approach by saying that brilliant thinking is rare but courage is in even shorter supply than genius.īy continuing the argumentation around how hard it is to imagine something that doesn’t exist and predict future solutions the authors propose the following graph to differentiate progress as we see it today by creating a distinction between vertical intensive progress (technology 0 →1) and horizontal extensive progress (globalization 1 →n) to become socially unpopular by taking a different stance.

reflect and talk about knowledge they created for themselves (not taught in schools).He says the question is challenging because it require respondents to : What important truth do very few people agree with you on? The chapter starts with a discussion around Peter’s favorite interview question: ? SUPPORT BESTBOOKBITS BY CLICKING THE LINKS BELOW ? MY FREE BOOK TO LIVING YOUR DREAM LIFE”

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